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Creative With Adwords
One of the leading car rental companies in Europe is Sixt. In Germany or Switzerland, and more recently at Schiphol airport in The Netherlands as well, I saw their brand gain traction and become more...
View ArticlePlane Crash Turns Out To Be Planned
The first time I saw this clip I thought it was a real video, like the one I’ve seen earlier of a holiday resort that had a beach right before the start of the runway of the airport. Then when I saw...
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Cyanide Free Romania
Time for environmental action! The “Coalition for a Cyanide Free Romania” is a civil society initiative that was formed to support a legislative proposal to ban cyanide in mining in Romania. Its...
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DIY Paleontology
To send New Year greetings for 2008, the communications team at the dinosaur museum in Brussels sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer...
View ArticleVideo Seeding For Professionals
I remember that whenever I had to do some ‘casual seeding’ for a promo video for an agency, I had a document with all the usernames and passwords of the sites I would dump the file to. It would take me...
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Customized Energy Bars
A while ago I posted about those yummy customizable M&Ms you could order and surprize friends or business relations with. But in the light of ‘healthy futures’ and ‘powerful messages’, what can be...
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The Power Of Marketing
It’s a fact that if you are a marketeer, a lot depends on how well you can wrap up your message to sell your product. Presentation is everything. The way you propose your product, supported by...
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Being Remarkable
Whenever you’re in Orlando, chances are you’ll see a car like this driving around. All I can say is, even though I’ve been in Orlando and went out for dinner quite a few times, there’s only one place I...
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FIFA 3 Street: WoW
I came across a very cool trailer for FIFA3, which then lead me to a superb website that allows you to see and learn all the cool moves from the clip. I’m totally stunned. This really is amazing and...
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Live blog advertizing with Twitter, Flickr and Flash
A great idea from Adhese’s blog ad network Enchanté and Caroline from Rolling Talks: send blogger Ine on a skiing vacation to Club Med in Chamonix, and while she liveblogs using Twitter and Flickr,...
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Absolut-ely sorry, Gringo!
This Mexican ad by Swedish wodka maker Absolut caused angry reactions in the United States. The ad shows a map of North America as it was in 1830, when the Southwestern United States was still part of...
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Giant poster with synthetic turf background
What makes this billboard at Leipziger Platz in Berlin so special is not so much its panoramic format nor the 50 kilowatts of lighting. No, it’s the giant size, 5,000 square meters, and what you see...
View ArticleAdidas viral videos
Last week Adidas released a bunch of viral videos: some of them are quite good, some of them really aren’t. We saw Arsenal’s Emmanuel Adebayor playing Snake with his football shoes, Madrilista Arjen...
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Police Museum
I like this campaign for the Vancouver Police Museum. Especially because I recognize myself in it and recognition is always a guarantee for success: in music, in movies and also in advertising. When I...
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Beer bag
Bagvertising isn’t new, I’ve seen it many times before, but the results are often very nice. Just like this one for example: Although I like this example, I seriously doubt that the optical illusion is...
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Socks
This print ad for Armani created a lot of buzz: “Did Beckham’s briefs get stuffed with socks: yes or no?” Belgian fashion store Deleye’s new underwear campaign on the other hand doesn’t leave you with...
View ArticleOrigami creativity
Sipho Mabona is an origami artist. Origami, the ancient Japanese art of paper folding, can create stunning video commercials when combined with stop motion recording. This video, created for Asics by...
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Fast Ronaldo
According to this commercial, football star Cristiano Ronaldo can easily keep up with a Bugatti Veyron: His own Ferrari 599 GTB Fiorano on the other hand seems to be a car he can’t control: this...
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Bagvertising (2)
A while ago I wrote about the beer bags and now I found another nice example of Bagvertising. Magic-i’s floating bags: With the Beer bags I had some serious doubts about the way they would look in real...
View ArticleThe FMCG War
In Belgium there’s an unusual war going on between The Delhaize Group and Unilever. Delhaize, being one of the biggest chains of supermarkets in Belgium, refuses to take Unilever’s products into stock...
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